SCTE marker insertion allows customers to further monetize their content by using integrating LiveU Studio with 3rd party ad insertion partners. Users can create and trigger ad breaks during their live production. SCTE markers are then inserted into the live output stream and read downstream by server side ad insertion (SSAI) services to enable dynamic ad insertion across OTT and FAST platforms.
Requirement & Limitations
Compatible with HLS:
- Embed in Outgoing UDP (MPEG-TS) Stream -> additional formats will be included in future releases.
Supported Markers:
-
EXT_X_CUE_OUT_IN: Ad markers will be inserted using#EXT-X-CUE-OUTand#EXT-X-CUE-INtags.
How to trigger an Ad Break in the Studio PGM Output?
Adding & editing an Ad Break input
- In the Production section (1).
- Add an input (2).
- In the Media Player & Ad Breaks section (3) -> Select Add Ad Break (4).
- This will add you an "Ad break" input in your layers (5) and open it's configuration panel (6) on the right, allowing you to set the desired ad break duration and add an optional Countdown.
Make sure that your Ad break duration defined in Studio matches the total duration of your Ad clips.
Adding an HLS Output destination
- In the Publish section (7) -> Select Add or edit a publishing point (8).
- In the HLS section -> Add a publishing point.
- Paste your HLS URL and save the destination point.
- Select the HLS destination point.
Trigger an Ad break during the show
If you're ready to go live, Start the test phase & publishing phase.
- To trigger an Ad break, enable the Ad break input you created in the Production section (you can also assign an Hotkey shortcut to play an Ad break).
- The Ad break marker is now sent to your HLS third part service that should recognize the Ad break duration & play the desired Ads.